What can I call a New SMSF?

Anything you like, as a super fund doesn’t need a name under the common law; no trust does. A trust is not a legal entity, it is a relationship. It is one entity (trustee) holding an asset for the benefit of another entity (beneficiary).

We’ve seen some clever and funny names along the way including Spendid the Kid’s Inheritance Super Fund, MoneyTree Super Fund, Rolling Rich Super Fund, and the Super Duper Super Fund.

Typically, however we see most people taken a practical approach to naming conventions linking back to a family name – e.g. John & Jane Citizen may call their SMSF – Citizen SMSF, Citizen Super Fund, Citizen Family Super Fund, Citizen Retirement Fund – just to name a few…

Importantly, it would be unwise to choose a name that:

is obscene

is seditious

is defamatory

suggests connection with royalty or government

is misleading or deceptive, or

is the same as an unrelated commercial enterprise.

From a practical point of view perhaps it might be best to:

use a short name

don’t bother with ‘The’

use ‘Super’ in preference to ‘Superannuation’

not use a name that readily identifies the members or connection with the member’s business.